![]() ![]() ![]() Instead of a fixed fund, we're doubling down on the revenue sharing model that has supercharged the creator economy and enabled creators to benefit from the platform's success. We expect the majority of our Shorts Fund recipients to earn more money under this new model, which was built for long term sustainability. In addition, since Music fuels some of our most vibrant and memorable Shorts, it simplifies the complexities of music licensing, so that creators don’t have to worry about whether or not they use music in their Short. This brand new approach allows us to reward all YPP creators who make up the Shorts experience, not just to those with videos running next to ads. The revenue share remains the same, no matter if they use music or not. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views.So, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. In Shorts, ads run between videos in the Shorts Feed.Beginning in early 2023, current and future YPP creators will be eligible for revenue sharing on Shorts.Now, we're expanding our unique business model to this new format: revenue sharing is coming to Shorts! To start rewarding this new creative class, we launched a temporary Shorts Fund. The popularity of short-form video has exploded on YouTube, with over 30B daily views and 1.5B monthly logged-in users, bringing an ascendant creativity across every topic, vertical, and region of the world. Creators can choose the one option that best fits their channel while we maintain the same level of brand safety for advertisers. ![]() But these changes reflect the diversity of our growing creator community. To be clear, nothing will change with our existing criteria-creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. ![]() To reward creators across a range of formats, we’ll have paths for long-form, Shorts and Live creators to join this new tier in 2023. A new level of YPP with lower requirements will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers and Channel Memberships. We also want to support creators who are even earlier in their YouTube journey, from gamers showing off their speed runs to trendsetting DIY makeup tutorials. These new partners will enjoy all the benefits our program offers, including the various ways to make money like ads on long-form and Fan Funding. Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1,000 subscribers and 10M Shorts views over 90 days. Today, we're expanding our partner program, meaning more creators and artists will have the opportunity to make money on YouTube across different creative formats. YouTube now offers 10 ways for our over 2M partners to make money. And they’re building their businesses based on diversified revenue streams, from Fan Funding to brand sponsorships. Fast forward to today, creators are continually testing the boundaries of expression, from 15-second vertical Shorts, to 15-minute videos, to 15-hour live streams. Back when YPP began, YouTube had one creative format-the standard horizontal video-and one main source of revenue: ads. ![]()
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